Top 5 Social Apps Performance in Argentina - Q4 2023

In the fourth quarter of 2023, the top 5 social apps in Argentina demonstrated varying performance trends across downloads, revenue, and active users. Here's a detailed look at the metrics for TikTok, Instagram, Threads, mi ANSES, and Facebook Lite.

TikTok saw a consistent revenue stream, peaking at around $23.7K in mid-November. Weekly downloads fluctuated, with a notable peak of 215.7K in late October. Active users remained relatively stable, hovering around 10.8M throughout the quarter.

Instagram experienced similar consistency in revenue, reaching a high of approximately $28.4K in early October. Downloads showed a gradual increase, peaking at 178K in the final week of December. Active users remained steady, averaging around 15.8M.

Threads had an impressive rise in weekly downloads, particularly in December, with a peak of 295.4K in mid-month. Active users followed a similar trend, increasing from 842.6K at the beginning of October to nearly 2M by the end of December.

mi ANSES showed a significant spike in downloads at the start of the quarter with 251.1K, but experienced a decline towards the end, dropping to 35.9K in the last week of December. Active users mirrored this trend, peaking at 611.9K in early November before decreasing to 396.4K by the end of the quarter.

Lastly, Facebook Lite maintained a stable weekly revenue, averaging around $3.5K. Downloads saw minor fluctuations, peaking at 106.6K in the final week of December. Active users remained high and steady, averaging around 19.7M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.